Don’t forget to add keyword tags when you upload your videos as well. Descriptions do a lot of heavy lifting when it comes to maximizing SEO and providing context on YouTube as well as on your social media posts These are important tools to help SEO and they will appear in search returns as well as summaries posted to social media. Effective Summaries & Keyword Tags: Many higher ed video summaries fail to convey key search terms and the marketing messages within the video.Effective descriptions will allow you to maximize SEO and provide better social post summaries. You will want to choose an image that best conveys the video and upload a customized thumbnail.Īlways upload a customized thumbnail that you think conveys the message of your video - don’t rely on YouTube to find this for you. Customize Your Thumbnails: Do not rely on YouTube to choose your video thumbnail (the default reference image that will be presented on most social and website posts).Here are a few approaches you should consider: You should take advantage of all the marketing tools YouTube offers.
If you use YouTube as your video service, you are not done once you upload your video and sync your subtitles.
And just because a viewer does not reach the end of a video does not mean it hasn’t had an impact.
However, different college video formats have slightly different optimal length times based on what time of viewers they have been created for and where they view them. Fewer than 20% will finish a video that is longer than 10 minutes.Across the industry 55% of videos are less than 2 Minutes.70% of viewers will watch a video less than 1 minute.However, there are a few higher ed industry standards that will help you create videos that match viewer habits: To a great extent, a prospective college student will watch an entire video - no matter the length - if it is compelling and provides all the information
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